Sabor is pleased to announce this incredible collaboration with Pokémon, a worldwide successful brand.
On April 14th 2023, the new animated series of “Pokémon” will debut in Japan, a franchise beloved all over the world and which has become a global phenomenon since 1996, when Nintendo launched the first video games.
Since then, the success of the colorful extraordinary creatures has never stopped: videogames, anime, manga, films, trading card and gadgets of all kinds are the result of the brand awareness they have reached embracing a wide target, all ages, all over the world.
Even the most famous luxury fashion brands, such as Balmain, have created exclusive collections as well as important retailers have given life to prestigious activations, such as those at Harrods in London and Rinascente in Milan.
The new Sabor capsule collection for adults and children focuses on the explosive energy of the main character of this franchise: Pikachu. Its bright yellow stands out against the soft colours chosen for the outerwear and pajamas.