Pringles – Kellogg’s: from food icon to style icon


Sabor announces the new collaboration with the most iconic food brands ever: Pringles and Kellogg’s.
The two brands, which merged into one company in 2012 with the acquisition of Pringles by Kellogg’s, are associated not only to popular food products but also to the lifestyle.

They have both become a trend thanks to the attention and uniqueness of their brand identity. It is impossible to think of Kellogg’s without imagining the stylized rooster on the cereal boxes and equally iconic is the face with the long musketeer mustache, the historic logo of Pringles crisps.
The strong identity of these companies has also inspired the world of fashion: in fact, there are many collaborations between Pringles and Kellogg’s and fashion brands, such as H&M and Moschino which in 2022 brought a capsule collection on the catwalks during the Chinese Year of the Tiger, inspired by “Tony The Tiger”, Kellogg’s Frosties cereal mascot.
Sabor has decided to focus on the legendary mascot “Mr P.” for its new men’s collection in collaboration with Pringles. The brightly coloured t-shirts highlight the mustached face, the famous snacks logo, in his new look, the result of a new design that took place in 2021: Mr P. wears sunglasses and gaming headphones to keep up with the times, becoming a symbol of fun, free time and street style.