On the occasion of its 100th anniversary, throughout 2023, the film company will unveil a new logo and kick off the celebrations!
The logo, which incorporates the WB Water Tower, was unveiled by CEO Ann Sarnoff, along with numerous campaigns that will involve every area of the studio: from films, TV series and video games to themed entertainment, studio tours, live events and more.
Warner Bros, riding on the wave of success, presents for the BLE in London their largest ever portfolio of brands, taking advantage of the event’s theme – Fashion – a leading sector for the film company due to their reputation as pioneers in the category, including: Looney Tunes, Wizarding World, DC Comics superheroes and House of the Dragon, the Game of Thrones prequel.
Riding the wave of the important anniversary, numerous brands and retailers are presenting on-shelf collections inspired by the famous brand such as Lanvin, Puma, Carhartt, Swarovski, Dr. Martens, Fossil and many others.
Sabor will also be bringing urban products to life for the occasion, taking the opportunity to showcase the versatility of its products and the experience gained over the years, applying it to current and future trends from Gen Alpha to adults.
It’s no longer just about adding a logo on a T-shirt: today’s designers, retailers and consumers are looking for high quality products with high-end design credentials.
Celebrations are a must, in order to cheer a century-long legacy!