In 2026 the Devil Wears Prada, the cult film, celebrates its twentieth anniversary with a sequel filmed between New York and Milan, bringing Meryl Streep, Emily Blunt, and Anne Hathaway back to the screen. It’s not just a return to cinema, but an event that speaks of style, power, and transformation: an opportunity for all of Sabor’s partners. Photos from the set have gone viral online and have themselves become a vehicle of publicity for the most important high-fashion brands. The appearance of Meryl Streep and Stanley Tucci portraying their iconic roles at the Dolce & Gabbana fashion show generated considerable excitement. The first film revealed the behind-the-scenes of an industry that influences every consumer choice, from luxury to fast fashion. Miranda Priestly’s famous “cerulean monologue” is still a masterclass in marketing and trend dynamics. But it’s not just about fashion: it’s empowerment. Andy Sachs taught us that clothing is identity, growth, and self-esteem. And then there’s Miranda – an icon of female leadership, capable of setting the rules with rigor and vision.
A legacy that sets trends
The outfits continue to inspire designers and fashion lovers. Chanel, Prada, Dior, and Valentino have all seen their popularity grow thanks in part to the film.
What does this mean for licensing?
The new chapter will be released on May 1, 2026, and targets a key audience: young adults, women, and fashion fans. The new style guides are clear: girl boss power, fashion forward, and aspiration. It’s an opportunity to create cross-category collaborations, retail campaigns, and collections that express power and elegance. Women’s fashion is betting on this opportunity, which has all the ingredients to become a true retail phenomenon!
