Horror and Gothic are protagonists not only in society, with a vast audience of enthusiasts, but also in the world of fashion, evolving from niche genres into a true aesthetic code. Thanks to its extensive portfolio of horror titles, Sabor is able to bring this trend to its products, translating dark atmospheres, gothic symbols, and retro imagery into graphics and characters that become recognizable and iconic style elements. There is no shortage of best practices in the market: with the arrival of the series IT: Welcome to Derry, Stradivarius confirms the power of horror to reinvent itself and speak to new generations. The timeless Nightmare Before Christmas, from the gothic genius of Tim Burton, featured by retailers such as Primark and the Italian brand Alcott, demonstrates the strength of this trend for Gen Z and nostalgic audiences. Recent collaborations, such as Stranger Things x Benetton, seize the opportunity to share the thrill of the Netflix series through a pop style. A major opportunity is represented by The Conjuring Universe, filled with titles such as The Nun, Annabelle, and The Conjuring. The release of these films has become a regular event for Gen Z and horror fans, who have contributed to box office success and attracted fashion collaborations inspired by the allure of the supernatural — aesthetics that now thrive in streetwear collections. Today, horror is no longer just a story or a spectacle limited to the Halloween season; for Sabor, it is a true visual language that offers retailers the opportunity to maintain a constant connection with customers passionate about dark and gothic style.