The new Superman movie hit theaters on July 11, receiving enthusiastic acclaim from both critics and audiences. The trailer, released in June, surpassed 280 million views within the first 48 hours, becoming one of DC’s most viral pieces of content ever. The return of the ultimate superhero — a symbol of strength, values, and hope — marks the beginning of a new era for the franchise, one that is set to make a significant impact on both the fashion and retail landscapes.
At Sabor, as long-standing official licensees of DC Comics and trusted partners of Warner Bros., we were honored to attend the film’s exclusive premiere in Milan. A meaningful moment that reaffirms our close relationship with the DC universe and strengthens our role as a key partner for those seeking to activate the brand with quality and vision.
Alongside Superman, Supergirl makes her cinematic debut, introducing a modern character who speaks to female audiences and new generations. The presence of Krypto, the superdog, has already sparked a viral trend (+299% increase in Schnauzer adoption searches), which is expected to grow with the upcoming animated shorts set to launch between September 2025 and April 2026 on YouTube and Cartoon Network.
Staying true to its creative identity, Sabor reinterprets this icon in its own way, blending visual storytelling, heroic references, and contemporary fashion language. With Superman, Supergirl, and Krypto ready to reshape the collective imagination, the legend comes back to life — on and off the screen — and Sabor turns it into style
