The most colorful multiplayer video game of the moment is also taking over the world of licensing! Stumble Guys, with over 90 million active users every month, has become a global phenomenon among kids and young people thanks to its vibrant style, adrenaline-filled challenges, and a highly engaged community on TikTok and YouTube. After numerous collaborations across various sectors – from back-to-school to the confectionery world – fashion, too, has embraced the Stumble Guys phenomenon: Zara has launched multiple capsule collections that bring the game’s irreverent spirit into kids’ clothing – a line designed for those who want to live the game beyond the screen. Sabor has acquired the license and is actively working on the brand’s development through new projects and collaborations that fully enhance its identity. With its ironic tone, bold aesthetic, and storytelling potential still waiting to be explored, Stumble Guys is a young license – but already a powerful one. And the surprises are just beginning.