Licensing is not only an opportunity to follow mainstream phenomena, but also a chance for retailers and fashion brands to stand out from the competition. Through the support of marketing campaigns, it allows them to offer a different product, generate buzz, and therefore, in addition to attracting a wider audience, increase the value of their brand identity. Sabor believes that creating fashion collaborations with less commonly used but highly recognizable brands is an innovative and valuable marketing lever. One major opportunity is the Fanta brand: a Coca-Cola Company label still underused, yet with undeniable appeal and clearly defined values and characteristics. Fanta has all the qualities to communicate effectively in the world of fashion and lifestyle: its energy and positivity are an integral part of the brand’s pop imagery. The Fanta logo expresses freshness and encourages fun and boldness. In a landscape often marked by uniform collaborations, choosing Fanta’s storytelling means breaking the mold, capturing attention, and engaging with customers through lightness and personality. The brand is not only about fashion but also represents a powerful marketing lever. Who will be bold enough to seize this untapped potential?